The partnership involves The Rose Bowl rebranding to ‘The Ageas Bowl’, as part of a six year deal.

In 2011 The Rose Bowl made history by hosting the first ever Test match on the South Coast as England took on Sri Lanka. The Rose Bowl has also hosted arena-scale shows such as REM and Billy Joel and will continue to attract more top-class acts over the coming years.  In addition, a four-star, 175-bedroom hotel will be built, and golf course expanded enhancing its reputation as both one of the best venues in England for International cricket and a destination venue for conferences and events.

Barry Smith, CEO at Ageas UK commented:  “We are delighted to be partnering with The Rose Bowl team to launch The Ageas Bowl.  This partnership provides us with an excellent platform to continue to raise the profile of the Ageas brand. The Rose Bowl has generated local and international recognition for cricket but also hosts a number of prestigious events including concerts and family events. With the developments of a new hotel and golf course underway, we very much look forward to continuing to work with The Rose Bowl team on what will prove to be a very exciting partnership.”

Ageas is a leading insurer of Personal and Commercial lines insurance and Protection solutions, insuring around 8 million customers in the UK.  As a result of its growth strategy, Ageas now employs over 5,500 people nationally, with over 1000 employees at both its offices in Eastleigh and Bournemouth, and almost 800 at its office in Gloucester.

Rod Bransgrove, Chairman at Rose Bowl plc said: “We are delighted to be entering into this partnership with Ageas. The nature of the deal ensures long-term investment in the Club, allowing us to continue to grow as a venue. That, in turn, means we can improve our customer’s experience, be they cricket fans here to enjoy an England or Hampshire match, or any one of the tens of thousands of people who use the venue each year for their weddings, Christmas parties, conferences and events.

“Ageas has recognised the legacy we are building at the venue and wish to add to the excellent work done by the Club and the Hampshire Cricket Board. They are as keen as we are to be involved in the community and to create a lasting legacy for people in Hampshire, utilising the power of sport, and cricket in particular, to engage with them and the wider region. The name of our ground is important and so I am happy that we are partnering with a company based here in Eastleigh and together we can share an exciting future.”